What Your Business Is Actually Worth

Valuation is not an opinion, it is an analysis. The gap between what sellers expect and what buyers pay is the most common reason a deal never closes.

How We Value a Business

Four lenses, cross-checked against each other.

Earnings-based

Analyse EBITDA, normalise for owner discretionary and one-time items, and apply the multiple your sector actually trades at.

Comparable transactions

What buyers have recently paid for businesses of your size in your industry — not headline deals from a different league.

Discounted cash flow

For businesses with predictable recurring revenue or real growth, a forward-looking view rather than a backward one.

Qualitative factors

Customer concentration, management depth, recurring revenue share, documentation quality. All of it moves the number.

What you get

A defensible range with the reasoning shown, not a single number
Normalised earnings with every adjustment itemised and supported
The comparable transactions we relied on, and why they compare
An honest view of what a buyer will challenge in diligence

Two Mistakes Owners Make Alone

Valuing on revenue

Buyers do not buy revenue, they buy earnings. A $4 million business earning $300,000 is not a $4 million business.

Pricing potential

The second location you have been meaning to open is not something a buyer pays for. If it is real, execute it and sell the results.

When to get one

Earlier than most people do. Twelve to twenty-four months out, a valuation is a planning document that tells you what to fix while there is still time. A month before going to market, it is just a price.